Brand Identity
trail mix
The trail mix for food-curious people who want a snack that actually tastes like something.
Color Palette
Base colors — the canvas every flavor sits on top of.
Flavor accent colors — one per blend. The line reads as a collection on shelf.
#6B2D3E #C49A2A #B87474 #5E8C65 #7A5238 #B85C35 Typography
Playfair Display — headings
The art of the snack.
Flavors worth thinking about.
Small batch. Big taste.
Inter — body & UI
Every blend starts with a question: what would a cook do with these flavors?
Smoked almond, dark chocolate, dried cherry, sea salt. A riff on a chocolate-covered cherry — with enough tension to keep it interesting.
NET WT 5 OZ (142g) · MADE IN SMALL BATCHES
Flavor Cards
How a lineup looks as a collection. Each blend owns its accent color.
Smoke & Cherry
Dark, bitter, just enough sweet.
View recipe →Golden Cashew
Warm spice. Something almost Moroccan.
View recipe →Rose Pistachio
Floral and a little unexpected.
View recipe →Lime & Coconut
Tropical but restrained.
View recipe →Maple Espresso
Coffee shop in a bag.
View recipe →Miso Maple
Umami-sweet. The surprising one.
View recipe →Voice & Tone
Curious, confident, warm. Sounds like someone who cooks and reads — not a brand manager.
Write like this
- "A riff on a chocolate-covered cherry with some savory tension."
- "The miso glaze makes the almond taste like itself, but better."
- "Something you'd make if you cooked this for dinner."
Not like this
- "Fuel your adventure."
- "PROTEIN + FIBER + OMEGA-3"
- "The perfect snack for on-the-go lifestyles!"
Packaging Direction
Format
Matte stand-up pouches or kraft with a clear window. Nothing glossy.
Layout
Lots of negative space. The wordmark breathes. Flavor name large, ingredient callouts small.
Color logic
Base is always warm white or oat. The flavor accent color anchors one band or the bottom third.
References
Jeni's Ice Creams, Brightland olive oil, Diaspora Co. spices.